Living in the modern days, when families have to schedule their lives ,and also all members of the family are part of organized activities. Makes true family time very difficult, limited and sometimes non realistic. Specialty when many kids are raised by two working parents or by a single parent. That is why two different organizations produced videos to promote their programs that focus on family play time. Family Well Being based in Chicago, Illinois and Plum Parent Support based in Wellington, New Zealand are organizations that educate parents the importance of letting their kids just be a kid. They do it by making playgroups which all members of the family are a part of it, and they bring the old style playtime back into their lives. The videos they each have produce focus on different aspects, which affect the way the viewer feels about the organizations. While both organizations are successful in helping parents understand their kids minds and both benefit the family in a great way, the second video from Plum Parent Support is far more appealing to modern parents than the video from “Family Well Being”.
The images shown in the videos from both organizations appeal emotionally to the viewer. The videos show images of kids playing and having fun. For example the first video from Family Well Being included kids playing in playgrounds, families celebrating in a festival, and camping out in the woods. But again, unfortunately these images do not last long. The video focuses almost the entire time on the staff and their opinion, making it hard for the viewer to grasps the activities involve in the program. On the other hand, the second video Plum Parent Support reaches it audience more effectively. This video focuses on the kids, parents and staff in action. The images included little kids trying on rubber boots, Willow holding a guinea pig with kids feeding it grass, big trees that attracts beautiful birds. The kids faces were attentive to the story time because Willow tells stories using small wooden characters instead of conventional books. By using all these cute and innocent images, the second film from Plum Parent Support appeals more effectively to modern families who are hungry to experience nature and their kids to be involved in more hands on education, rather than traditional large classrooms. 
Similarly for what we can see from the videos, the facilities where the organizations operate are very different. First, the organization Family Well Being has a large facility, many classrooms, sports fields and large playgrounds. While all this looks fun for kids and parents, it can also defeat its purpose. These kinds of facilities tend to look like schools where kids spend their days in, and does not offer a special place to the family. In addition to that, by meeting in a large playground, families tend to divide in groups such as kids playing, moms on one side and dads on the other side. For this reason, combined with grey color walls, the large facility does not offer an environment to interact with each other as a family. On the contrary, the second organization Plum Parent Support operates its program from the founder’s house. The house has been carefully converted into a place where kids can image and explore. From the video, the viewer can see many images: the living room where they tell stories and dress up, the office where the founder meets with families and get to know them individually, and the backyard with stone paths, plants, big birds and birds. This type of environment is more attractive to parents because in modern society most people spend their days inside large buildings and away from home. That is why, Plum Parent Support offers the viewer something they are wishing for because the sense of care is always present.
While both videos are trying to reach modern families and both organizations have great things to offer. The filmmaker from the second video has made better decisions. Despite that the first video from Family Well Being has a wider audience because they show images of kids from all ages. A lot of the times this families with kids in school have tight schedules and have no room for a another activity to be involve in. Also, parents with kids in school grades are less concern on what they do with the kids, since they are already learning at school and are busy with chores, homeworks and other activities. Meanwhile, the second video from Plum Parent Support has its audience narrowed to toddlers and preschoolers. Families with small children are always concern for their children’s education, since studies has shown that the first three years of life are critical in the child’s mind. Parents with kids that do not attend school are also looking for something to do with them. All things considered, the second video from Plum Parent Support is more effective. it shows a unique organization that care for the development of young minds, preparing them for the future and therefore have a better world for the next generation.
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